Sr. Demand Generation Manager - B2B Revenue Analytics Platform

Our staffing agency represents an innovative Y Combinator-backed company that provides a Command Center for B2B revenue teams. Their platform integrates with CRM, marketing automation tools, ad platforms, and data warehouses to show the ideal customer journey, helping clients measure channel performance, launch cost-efficient campaigns, and prioritize the right accounts.

This 48-employee company, founded in 2022 and backed by $22.7M in funding, is one of the fastest-growing companies to ever come out of Y Combinator with 150+ B2B customers and continuing rapid growth. They're seeking a Senior Demand Generation Manager to serve as the keystone of their marketing team. This in-office role is based in San Francisco and requires 100% in-person work.

Solution

Our client has built a platform that helps B2B companies:

• Create a unified view of their customer journey across multiple data sources
• Measure marketing and sales channel performance
• Launch more cost-efficient campaigns
• Identify and prioritize the right accounts
• Make data-driven decisions about marketing investments

Role

• In-office position working 5 days a week in San Francisco
• $180K to $210K base salary (top 10% compensation for the role)
• 5-10 years of experience in combined marketing, operations, campaigns, events, or demand generation
• Previous Director-level experience in Demand Generation, Campaigns, or Growth Marketing at a B2B SaaS company required
• Background in multiple areas of marketing or progression through operations, events, campaigns, or other specializations
• Opportunity to build personal brand while at work

Culture

• Fast-paced, ambitious environment for those who "want to build a unicorn"
• Team that values big thinking and strong execution
• Positive startup chaos requiring prioritization skills and impact focus
• Collaborative atmosphere working closely with cross-functional teams
• High-performance culture that moves extremely fast

Official Job Description

As the Senior Demand Generation Manager, you will be the keystone of the marketing team, working with a soon-to-be-hired Sr. Digital Manager and another marketing team member. If hitting pipeline and revenue targets drive you to get the job done, no matter how big or small, this role is for you.

You will...

• Jump into HubSpot to set up workflows or emails, LinkedIn Live to set up broadcasts, and negotiate contract terms with vendors
• Work with digital and SEO contractors to ensure paid and organic spend and structure are aligned to campaigns with clear outcomes
• Plan both virtual and face-to-face events including CMO dinners, satellites for major industry events, and partner livestreams
• Create content about how you used the platform to make marketing investment decisions and the outcomes it drove
• Segment email databases and review customer journeys to determine optimal nurture cadences and content
• Manage spend/budgeting, track progress toward full-funnel metrics, and report campaign performance to the company
• Collaborate closely with sales reps (BDR → AE) and CS to create campaigns covering the full lifecycle from new to expansion

You...

• Have 5-10 years of experience in marketing, operations, campaigns, events, or demand generation
• Previously held a Director of Demand Generation, Campaigns, or Head of Growth Marketing position at a B2B SaaS company
• Grew into demand generation through experience in multiple marketing areas or specialized in operations, events, or campaigns
• Have managed agencies, integrated campaigns, and performance marketing initiatives
• Collaborate well with sales and customer success teams
• Excel at organized communications and keeping multiple channels running on schedule
• Thrive in startup environments where there's never enough time to get everything done
• Know how to prioritize and make an impact with limited resources
• Are excited to use analytics to inform marketing decisions across paid, organic, inbound, and outbound channels
• Can work 100% in-person at the San Francisco office
• Have a stable work history without frequent job changes